Back in 2007, Christine Michel Carter owned a marketing firm with one simple mission: to help brands and the media understand “generation Y” (now known as millennial) spending power and black consumer behavior. Fast forward to today, and not much has changed. Christine still does this for brands via private consultations and at conferences as a speaker and panelist, but now she’s also teaching brands how to find the right macro, micro and nano influencers on Twitter, Instagram, Facebook and Pinterest for their brand.
As a writer, speaker and consultant Christine works with companies to ensure they’re at the forefront of the minds of Black female consumers. Turns out it’s actually quite easy to sprinkle #blackgirlmagic into brand marketing content… if you have behind-the-scenes support from a thought leader.
She has been featured in, and guest contributed to several global digital publications, including TIME, The New York Times, Harper’s BAZAAR, Health, Ebony, Women’s Health and has been called “the exec inspiring millennial moms,” a “mom on the move” and “the voice of millennial moms.” An advocate for Black women, Christine has also helped Senator Kamala Harris promote the Maternal Care Access and Reducing Emergencies (CARE) Act and supported the Congressional Caucus on Black Women & Girls.
Christine also regularly contributes to Forbes covering millennial moms in the workplace, diverse professionals and under 30 professionals and has interviewed a number of celebrity moms, including Tamera Mowry, Kristin Cavallari, and La La Anthony. Christine has also partnered with brands such as 23andMe, AARP, ALDI, Brahmin, Chicco, Goodwill, Orgain, Hungryroot, OtterBox, Suja Juice and Therapedic as a social media influencer.
Christine is also the creator of Mompreneur and Me , national inclusive parent and child-friendly networking events. Mompreneur and Me gives companies the opportunity to connect with affluent millennial moms via an intimate, unforgettable brand experience. Across the country, Mompreneur and Me connects moms offline and provide a guilt-free space for fellowship… all while helping them spend quality time with their little ones. Learn more about Mompreneur and Me here.
Christine Michel Carter is an engaging speaker, insightful presenter and envelope-pushing writer, knowledgeable about all things millennial mom and black consumer. She has speaking experience covering a variety of topics, including:
- Work-Life Balance Tips For Today’s Parents
- Millennial Moms: The $2.4 Trillion Social Media Influencer
- How The Black Millennial Mom Can Save Your Brand
- How Social Media Impacts America’s Youngest Generation
- Overcoming Impostor Syndrome At Work
- How To Network Online And In Person When You’re A Mom
- How To Find The Right Macro, Micro And Nano Influencer For Your Brand
- How Millennials Network Differently Than Generation X
- How Brands Can And Should Embrace Mom Influencers
From #blackgirlmagic to breastfeeding, Christine Michel Carter has covered it for major publications- including Forbes, TIME, Harper’s BAZAAR, Health, and Women’s Health. If you’re looking for a transparent writer who combines inherent knowledge with insights, email Christine directly.
If your advertising agency or brand is looking to learn more about black consumers, millennial moms or social media influencers, Christine provides private consultations. Her presentations include engagement metrics, formulas and specific action items. Christine combines strategic thinking with creativity and a deep understanding of branding, marketing, advertising, copywriting, psychology, and design to answer the following questions for brands:
How can millennial mom and black millennial consumers perceive our brand so that they react in a way we need them to react… and how do we achieve this?
Christine provides an impartial, third-party perspective while gauging the strengths and weaknesses of brand business plans. She does all the research work in terms of target audience, their preferences and expectations… saving companies a ton of time and money that they’d otherwise spend in figuring it out. Send Christine an email.
Here’s another tip: content remains king. Since 2007 Christine Michel Carter has supported clients with the driving force behind high-quality SEO: content marketing. Christine’s popular services include:
- Blogging services
- Social media content
- Press releases
When a company’s brand is failing to pack a punch with black millennials and millennial moms, Christine Michel Carter is drafted in to breathe new life into it, improve it and help it evolve. She provides a fresh and impartial perspective on the pros and cons of a company’s brand and can therefore suggest and implement effective branding solutions that transforms organizations.
Christine has also provided a unique perspective to workshops, webinars, podcasts, panels, university discussions and global conferences. To learn more about booking Christine for your next project, or for other press and interview queries, download her one sheet and email Robyn Stevens.