Buying Power of African American or Black Consumers in 2019

African Americans make up 14% of the U.S. population but have an undeniable buying power and influence on our nation’s economy. According to Nielsen, “black buying power will rise to $1.54 trillion driven by gains in population, income and education. Working-parent lifestyles have led Black people to over-index against the total U.S. population for dollars per buyer spent in a majority of categories.”

Buying Power of African American or Black Consumers 2019

 

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