To know how to work with agencies, one must have a clear understanding of what you want for your business. And vetting that the agency can deliver. Establishing clear expectations from both sides is essential.
- But have you ever wondered what’s the difference between a brand marketing consultant and a brand strategy consultant?
- How to determine what’s best for your needs?
Specifically, if they can be interchanged. In order to effectively decide what’s needed to meet your business needs, let’s break the roles down.
What does a brand marketing consultant do?
Brand marketing is setting your product or service apart from others. Through differentiation.
This is important since it defines how you want your product to be perceived. So this perception will communicate who you are consistent. This can also include logos, key identifiable traits, and design.
A brand marketing consultant will provide a detailed marketing analysis of the business. More importantly, they research current trends on what drives and motivates consumers and your target audience to similar products. This, in turn, will result in the creation of specific strategies. And these strategies drive the target audience to your product.
For instance, specific brand strategies include:
- Increase multicultural spending,
- targeting multicultural mom consumers,
- Tapping into African American buying power,
- Increase African American spending,
- Tapping into Black purchasing power, or Black buying power
What does a strategy consultant do?
Strategic consulting involves a partnership between a qualified consultant and the business.
This is a partnership by implementing a detailed plan of action to achieve specific goals. Goals should be met. So, by giving feedback, modifying, and ensuring end goals are met.
For examples, specific goals include: Lead generation, Female leadership training
Featured in The New York Times, Christine Michel Carter is the #1 global voice for working moms. Also, Called “the mom of mom influencers,” “the exec inspiring millennial moms”, a “mom on the move” and “the voice of millennial moms”. Christine clarifies misconceptions about these consumers for brands and serves as an amplifier of their personal truths. This includes everything from delivering consumer insights and brand marketing content to helping HR and diversity teams attract and retain these hardworking professionals. She is also the best-selling author of “Can Mommy Go To Work” and a contributor to several global digital publications, including Forbes, TIME, Harper’s BAZAAR, and Parents. She has supported the awareness of government initiatives such as Senator Kamala Harris’ Maternal Care Access and Reducing Emergencies (CARE) Act and Black Maternal Health Week and created Mompreneur and Me, the first national mommy and my professional development networking event.