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Nike Is Not The First Brand To Launch A Generation Alpha Subscription Service, But They’ve Set The New Standard

On Monday Nike announced their first footwear subscription service for generation Alpha, Nike Adventure Club. This is because Generation Alpha influences up, affecting the spending behavior of their families. The service will allow kids to select Nike and Converse shoes “for the right-fitting shoe as their feet – and tastes – evolve.” The shoes are primarily for consumers ages 2