Part parenting advice, part self-help for working moms, Dr. Rainbow Barris hopes her book answers the question all parents have asked themselves at least once.
“When did this become my life and how in the world am, I going to survive the next 24 hours?”
Dr. Rainbow Barris, the mother of six whose personal life inspired husband (and writer/producer) Kenya Barris to create black-ish in 2014.
Women are vital to a productive and healthy society. I have learned it is not only okay but necessary to ask for and receive help. Acknowledging my life as not just mine, but also as a piece of the lives of Kenya and our kids provides me invaluable perspective.
Dr. Barris believes the book is ideal for today’s millennial mothers balancing work and life. She draws on her own experiences of juggling motherhood and being a doctor. Also, the hopes to inspire working mothers around the world to find their voice, trust their instinct and share their stories.
Book publishing market
The revenue from the U.S. book publishing market is forecasted to slightly increase in the coming years, with projections reaching nearly $44 billion dollars in 2020. The largest gains are coming from the adult and juvenile nonfiction category, and both have seen year-over-year increases. A segment driving growth within the nonfiction category is the self-help genre, which saw a 15% increase from 2014 to 2015.
Parenting advice books can live in both the adult and juvenile nonfiction category and are most likely attributed to the growth of nonfiction books, due to the increase of new (and working) moms in America.
Dr. Rainbow Barris’s- Black-ish
Demographically, 81% of black people read at least one book in the past 12 months, compared to 76% of whites and 67% of Hispanics. As a result, there have been a few authors writing parenting books with the black millennial mom consumer in mind.
Black-ish is ABC’s sitcom about an upper-middle-class Black family tackling not only parenting challenges, but societal, racial, and generational issues, as well. Due to the success of the black-ish. It was a logical fit for Dr. Rainbow Barris to turn some of her personal challenges and experiences as a black working mom into a parenting book.
“Keeping Up with the Johnsons: Bow’s Guide to Black-ish Parenting” will be released on May 8 and ABC parent company Disney has already promised the book will be featured prominently on black-ish. In turn, they will strengthen its relationship with the black millennial mom consumer.
Black-ish is now the second most popular show on ABC that features a Black lead actor. So, it makes financial sense for Disney to not only publish the book (under its Kingswell imprint) but also promote it on-air, as well.
Interestingly enough, Dr. Barris was the one to approach Disney with the lucrative idea. She was personally inspired to write “Keeping Up with the Johnsons: Bow’s Guide to Black-ish Parenting” long before the show even aired. Dr. Barris waited eight years before determining the plot, her target audience, and the right time to release her book.