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Shinjini Das On Honoring Culture As An Indian Immigrant In The Workplace

27-year-old immigrant Shinjini Das is an author and the founder and CEO of The Das Media Group. Below she reflects on the culture as an Indian immigrant in the workplace. 

From 2010 to 2014, new immigration plus births to immigrants added 8.3 million residents to the country, equal to 87% of total U.S. population growth within these four years. As a result, in 2014, there were 42.4 million immigrants (legal and illegal) in the United States.

Statistically speaking, immigrants make significant progress the longer they live in the country. In other words, not only are they fluent in other languages, but 27% of immigrants are physicians and surgeons, 26% are computer programmers and developers, and 12% are entrepreneurs. 

Shinjini Das 

27-year-old immigrant Shinjini Das is an author and the founder and CEO of The Das Media Group. Das is more than a digital marketer and millennial influencer, she is an advocate for gender and racial equality with the U.S. Department of State. 

Das is also known as The Go-Getter Girl! She primarily focuses on the scale of social entrepreneurship and digital entrepreneurship in developing economies and has moderated panels at the Commission on the Status of Women at the UN Headquarters.  

She has also been invited by The Nasdaq Entrepreneurial Center to share seed-stage digital venture growth, monetization, and scale strategies. More importantly, she prides herself on remaining true to her heritage, regardless of the audience to which she is presenting. 

Immigrant professionals in the workplace 

She answers the following questions from Christine Carter 

What’s the toughest obstacle you overcame in the workplace? 

I didn’t think I belonged at first. Growing up, there was a lot I didn’t know about American culture. Over time, I learned to bring my unique sense of humor, female nurturing perspective, and confidence to the table as an Indian-American woman in technology. 

How do you believe immigrants can bring their authentic selves to work? 

We should mesh our “family-first” culture, community-oriented mindsets, and drive to work very hard to build new legacies. Especially in a new country with the traditional American core values of innovation, exploration, and impact. Together, we can scale growth at work with a close-knit family feel. 

How can generation Z balance this with learning new professional skills within an organization? 

Connectivity and cultural empathy matter so much to this generation. They have an innate self-awareness and understanding of how other cultures operate because they grew up in such a hyper-connected digital age. Generation Z has a “people first, business second” mentality, most likely because they possess a unique empathy for ethnic people’s lack of privilege struggles. I have no doubt they’ll quickly grasp ways of working, bring multi-dimensional solutions, and transform business environments. 

How do you feel immigrants’ diversity of thought leads to business growth? 

I find that immigrants can establish clear correlations between their cultural upbringing, niche social problems, and their desire to democratize access to opportunity. As a result, their business solutions tend to be scalable, multi-dimensional, and multi-edged. 

Read the complete interview on Forbes. 


Culture as an Indian Immigrant

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