Funders clicking through projects on crowdfunding sites seem to prefer early-stage, female-led ventures. But one celebrity is looking to highlight these female entrepreneurs. As a matter of fact, women are changing the face of American business in a new web series.
La La Anthony Hosts “Funded in America“, a six-part web series featuring female entrepreneurs who started their businesses via crowdfunding.
Each episode follows Anthony as she highlights women across the country, revealing their inspiration behind their thriving businesses. The audience is invited to see how their business impacts their target demographic. The purpose of showcasing this element of the show is to show these female entrepreneurs how their particular brands are changing lives.
Featuring Female Entrepreneurs – Funded in America
Episode one features Fatimah Hussein and Jamie Glover of ASIYA. A brand that creates sports hijabs and modest activewear. The two female entrepreneurs raised $40,000 for the brand and helped invent the movement to create activewear for Muslim female athletes.
More importantly, trying to help women struggling with their body image and self-love. Similarly, Anthony credits for the shift in her show’s focus, citing a need to “…produce content that highlighted these issues.”
In addition, Anthony will continue featuring female entrepreneurs whose brands help tackle real-world problems. And also help women learn self-love and self-esteem. In turn, hoping that future female entrepreneurs will learn from these women and gain inspiration from them.
Lastly, she herself has said that she has learned from the female entrepreneurs she features on her show, patience being the largest and most valuable lesson. So, Future episodes will feature the leaders of female-led companies like Athena, Food Shift, and High Tech Heels.
“I want women to know that anything is possible. If you’re passionate about an idea, make a plan and don’t give up no matter how many times you hear the word ‘no.’ Every ‘no’ is a step closer to the ‘yes’ that will make your dreams come true. Make sure you know your stuff inside and out so that you’re overly prepared for any meeting you walk into.”