Government Marketing Consulting
Founded in 2019, Minority Woman Marketing LLC is the only award-winning marketing consulting agency that supports government strategies to combat maternal mortality and improve maternal and infant health, particularly in underserved communities. We use social storytelling to create an impact around national issues and program areas by creating content and platforms that fuse news, live events, and social participation. It is also an effective approach to communicating complex information, educating and influencing, and activating the public toward action.
We provide expert advice and guidance to businesses and government organizations on how to develop digital, social media, and content marketing strategies, identify target audiences, and create marketing campaigns that will help them achieve their goals.
Minority Woman Marketing LLC helps government sectors meet national priorities, improve public health, solve social issues, educate the public, and promote public policy. Whatever the challenge may be, our work with public agencies helps to address complex communication challenges, which can range from behavior change campaigns around public health issues, driving advocacy for issues and policies that matter, or simply helping governments better engage the public.
(Views expressed are her own and do not reflect any entity with which she is affiliated.)
Certifications and Capabilities Statement
- Airport Concessionaire Disadvantaged Business (ACDBE)
- Disadvantaged Business Enterprise (DBE)
- Minority Business Enterprise (MBE)
- Small Business Enterprise (SBE)
- Women-Owned Small Business
What We Do
- Content Marketing
- Marketing Consultation
- Public Health Communications
- Strategic Communications
- Development of Brand Guidelines
- Digital Modernization
- Crisis Communications & Rapid Response
- Outreach & Engagement
How We Do It
- Copywriting
- Advertising Development
- Digital Photography Services
- Videography Services
- Creative & Technical Services
- Print and Electronic Graphic Design (Reports, Newsletters, Advertorials, Direct Mail, Folders, Brochures, Websites, Banners, Tabletop Displays)
Recognized Expert in Content Marketing
Christine Michel Carter is a trailblazer in maternal health advocacy, earning a U.S. Senate Congressional Citation for her exceptional work ensuring access to vital health information for Black Moms and Moms of Color during the COVID-19 pandemic. Her impactful contributions at the Centers for Disease Control and Prevention (CDC) encompassed outreach, engagement, and public health communications. A Senior Forbes and Parents Contributor since 2016, Christine has been featured in major publications and holds a U.S. Trademark for the “Mompreneur and Me” event, showcasing her innovative approach to supporting the maternal workforce. Serving on advisory boards for organizations like the federal Policy Center for Maternal Mental Health, Christine Michel Carter is dedicated to reshaping destinies and breaking glass ceilings, advocating for comprehensive care solutions and advancing the cause of women’s health and empowerment.
- Advisory board member since 2019, federal Policy Center for Maternal Mental Health
- Featured in The New York Times and The Washington Post, among others
- Senior ForbesWomen and Parents Contributor since 2016, Maternal Health
- US Trademark for maternal workforce special event, Mompreneur and Me
What We've Done
- Office of former U.S. Senator (Vice President) Kamala Harris: Scope of work included content development for reintroducing the Maternal Care Access and Reducing Emergencies (CARE) Act.
- Congresswoman Lauren Underwood: Scope of work included content development for reintroducing the Black Maternal Health Momnibus Act.
- Congressional Citation from the U.S. Senate for “going above and beyond in ensuring that Black Moms and Moms of Color have access to important health information for their children and families” during the COVID-19 pandemic. Scope of work included outreach and engagement and public health communications for the Centers for Disease Control and Prevention (CDC).
- U.S. Department of Labor, Women’s Bureau: Supporting the Women’s Bureau advocating for the equality and economic security of women and their families. Scope of work included public health communications.
- U.S. Equal Employment Opportunity Commission: Supporting the USEEOC in enforcing federal laws that make it illegal to discriminate against women. Scope of work included public health communications (digital social media content marketing).
- U.S. Chamber of Commerce Foundation, Center for Education and Workforce: Supporting the USCCF in tackling the most pressing education and workforce issues facing our country. Scope of work included outreach and engagement, public health communications, and event support.