Back in 2007, Christine Michel Carter owned a marketing firm with one simple mission: to help brands and the media understand “generation Y” (now known as millennial) spending power and black consumer behavior. Fast forward to today, and not much has changed. Christine still does this for brands via private consultations and at conferences as a speaker and panelist, but now she’s also teaching brands how to find the right macro, micro and nano influencers on Twitter, Instagram, Facebook and Pinterest for their brand.
As a writer, speaker and consultant Christine works with advertising agencies, research firms and companies to ensure they’re at the forefront of the minds of Black female and millennial mom consumers. This includes everything from delivering consumer insights and brand marketing content to helping HR and diversity teams attract and retain these hardworking professionals. Christine is also the author of Can Mommy Go To Work, a children’s book for working moms.
She has been featured in, and guest contributed to several global digital publications, including TIME, The New York Times, Harper’s BAZAAR, Parents, Health, Ebony, Women’s Health. Christine regularly contributes to Forbes covering millennial moms in the workplace, diverse professionals and under 30 professionals and has interviewed a number of celebrity moms, including Tamera Mowry, Kristin Cavallari, and La La Anthony. She has also partnered with brands such as 23andMe, AARP, ALDI, Brahmin, Chicco, Goodwill, Orgain, Hungryroot, OtterBox, Suja Juice and Therapedic as a social media influencer.
An Advocate For Mothers And Black Women
Christine Michel Carter has been called “the exec inspiring millennial moms,” a “branding mastermind” and “the voice of millennial moms.” As an advocate for mothers and Black women, Christine has also:
- helped Senator Kamala Harris promote the Maternal Care Access and Reducing Emergencies (CARE) Act and Black Maternal Health Week,
- advocated with Mom Congress for the Mothers and Offspring Mortality and Morbidity Awareness Act, the Modernizing Obstetric Medicine Standards Act of 2019, the Maximizing Outcomes for Moms Through Medicaid Improvement and Enhancement of Services Act, and the Quality Care for Moms and Babies Act,
- and supported the Congressional Caucus on Black Women & Girls.
She is also the creator of Mompreneur and Me , national inclusive parent and child-friendly professional development events. Mompreneur and Me gives companies the opportunity to connect with affluent millennial moms via an intimate, unforgettable brand experience. Across the country, Mompreneur and Me connects moms offline and provide a guilt-free space for fellowship… all while helping them spend quality time with their little ones. Learn more about Mompreneur and Me here.
“One of my colleagues came across some of Christine’s articles for Forbes and was intrigued and impressed with her take on things. We were working on one of our accounts that involved food products and we thought—with her background in marketing, food, moms, etc.—Christine would be just right to fill us in on what a segment of America does—and she was. Our call with her was so, so helpful; my colleagues were thrilled with it—and Christine herself. And, personally, as an aging Gen-Xer, I appreciated that she spoke clearly and directly (which many Millennials don’t) and I could hear everything said without straining. I learned more during that 30 minutes than I could reading for a week. And it was a whole lot more fun.” – Cramer‑Krasselt – Stuart Ferguson, Vice President, Director, Research & Knowledge
“Christine is a consummate professional, full of energy, and a pleasure to work with. We had the honor of booking her for a branding conference, and her keynote was phenomenal. Her willingness to get to know our organization, married with her passionate message on our niche, produced a well-executed and received presentation. It truly made the difference and made her message that more impactful! We absolutely plan to book her for future events!” – Yolanda Keels-Walker, Founder, The Business Babes
“Christine was a great speaker that participated in our 5th annual Baltimore Innovation Week; specifically, our Media Conference. She was assertive and direct and added a great voice to the program and the panel she spoke on.” – Catherine Sontag – Events Director
“One of the most talked about sessions…. Christine shares with her audience in an authentic fashion in order to engender the ‘know, like and trust’ factor. One eye-opening point she made was in sharing how she measures the unicorns (impact of influencers).” – Public Relations Society of America
“Christine really honed in on the messaging and themes we were trying to convey about the conference.” – Jenni Ottum – BlogHer17
“Christine is THOROUGH. She gathers data and performs market research to assess consumer and trends. She was able to tell us what medium is best for advertising and how to shape product messages for different demographics and media outlets.” – K. Renee Ward, Entrepreneur and Author
Christine Michel Carter is an engaging speaker, insightful presenter and envelope-pushing writer, knowledgeable about all things millennial mom and black consumer. She has speaking experience covering a variety of topics, including:
- Work-Life Balance Tips For Today’s Parents
- Millennial Moms: The $2.4 Trillion Social Media Influencer
- How The Black Millennial Mom Can Save Your Brand
- How Social Media Impacts America’s Youngest Generation
- Overcoming Impostor Syndrome At Work
- How To Network Online And In Person When You’re A Mom
- How To Find The Right Macro, Micro And Nano Influencer For Your Brand
- How Millennials Network Differently Than Generation X
- How Brands Can And Should Embrace Mom Influencers
An Agency Friendly Advisor
For agencies interested in learning more on millennial moms and black consumers, Christine can serve as an advisor, providing her perspectives and opinions for your clients. From phone calls to long term collaborations, you can connect Christine directly with your team or your client. Rest assured the nature of her consulting relationship with your agency will remain confidential. Even better, rest assured information from your study will remain proprietary.
If your advertising agency or brand is looking to learn more about black consumers, millennial moms or social media influencers, Christine provides private consultations. Her presentations include engagement metrics, formulas and specific action items. Christine combines strategic thinking with creativity and a deep understanding of branding, marketing, advertising, copy writing, psychology, and design to answer the following questions for brands:
How can millennial mom and black millennial consumers perceive our brand so that they react in a way we need them to react… and how do we achieve this?
Christine provides an impartial, third-party perspective while gauging the strengths and weaknesses of brand business plans. She does all the research work in terms of target audience, their preferences and expectations… saving companies a ton of time and money that they’d otherwise spend in figuring it out. Send Christine an email.
Here’s another tip: content remains king. Since 2007 Christine Michel Carter has supported clients with the driving force behind high-quality SEO: content marketing. Christine’s popular services include:
- Blogging services
- Social media content
- Press releases
When a company’s brand is failing to pack a punch with black millennials and millennial moms, Christine Michel Carter is drafted in to breathe new life into it, improve it and help it evolve. She provides a fresh and impartial perspective on the pros and cons of a company’s brand and can therefore suggest and implement effective branding solutions that transforms organizations.
From #blackgirlmagic to breastfeeding, Christine Michel Carter has covered it for major publications- including Forbes, TIME, Harper’s BAZAAR, Parents, Health, and Women’s Health. If you’re looking for a transparent writer who combines inherent knowledge with insights, email Christine directly.
Christine has also provided a unique perspective to workshops, webinars, podcasts, panels, university discussions and global conferences. To learn more about booking Christine for your next project, or for other press and interview queries, download her one sheet and email Robyn Stevens.