Christine Michel Carter is the only award-winning advocate helping ambitious women and badass moms have rewarding careers.

Consulting Services

Small Business Marketing Strategy Development

It’s true; from Canva and Grammarly to TikTok and Zapier, dozens of free marketing tools can help market your business. And I love them! But before you use those tools… do you know which ones you should use? And for how long? Or, do you have a marketing manager or individual contributor who can execute a marketing strategy but they don’t quite know how to write one?

This is where I can help. I’m an award-winning, high-impact leader with 15+ years of experience managing brand and marketing teams for startups and Fortune 500 companies. I’ve perfected an “art and science” approach. The approach includes art because it requires personal experiences, raw honesty, real understanding, and forethought. Science refers to the insights, marketing analytics, big data, brand positioning, case studies, best practices, psychology, and sociology involved.

"Christine is THOROUGH.
She gathers data and performs market research to assess consumer and trends.
She was able to tell us what medium is best for advertising and
how to shape product messages for different demographics and media outlets."

Content Writing

Are you preparing for a TED talk or a big presentation? Looking to highlight compelling bios for team members? I can help! My approach focuses on creating valuable, relevant, and consistent content to attract and retain your clearly defined audience — and, ultimately, to drive profitable action. I’ve done everything from ghostwriting for celebrities to writing speeches and board presentations. 

founder bio writing

Brand Strategy

After investing in a few startups, I’ve perfected comprehensive reviews of small businesses. It includes evaluating your existing brand identity and product marketing, reviewing the brand’s value proposition as well as positioning, developing a consistent and coherent brand message, and reviewing visual identity elements such as logos, taglines, and colors.