Consulting
Consumer Marketing Strategist
Christine has worked with top leaders in manufacturing, retail and tech at Fortune 500 companies. She is also a thought leader in multicultural marketing strategy; her consumer insights have been included by other authors in their books. After over 15 years in consumer marketing, Christine has perfected an “art and science” approach. Her approach includes art because it requires personal experiences, raw honesty, real understanding, and forethought. The science refers to the insights, marketing analytics, big data, brand positioning, case studies, best practices, psychology, and sociology involved.
Company & Brand Clients Include
WikiHow Industry-Leading Marketing Expert
Christine Michel Carter is a WikiHow marketing expert. Together with WikiHow, she provides their audience with the most helpful instructions on marketing. Christine ensures that WikiHow marketing information is accurate, up to date, and backed by current research. Working closely in collaboration with their editorial team, Christine writes, edits, and reviews articles, answers reader questions, and even (true to Christine’s personal style) adds personal advice. Visit her articles or watch her WikiHow YouTube videos which explain marketing in greater detail below.
- How to Advertise Your Home Business Online
- How to Promote a Product
- How to Run a Small Business
- How to Open a Small Business
- How to Market an eBook
- How to Develop a Marketing Strategy
- How to Find Your Target Market
- How to Get a Marketing Job without a Marketing Degree
- How to Determine Marketing Needs
- How to Learn Internet Marketing
- How to Write a Basic Advertising Plan
- How to Create a Marketing Calendar
- How to Become a Marketing Manager
- How to Start Your Own Marketing Business
- How to Use Facebook for Business Marketing
- How to Reach the Masses
- How to Use Social Media for a Business
- How to Be a Good Marketer
- How to Become a Social Media Marketer
- How to Conduct Global Market Research
- Analyze an Advertisement
- Do Content Marketing
- Learn Affiliate Marketing
- Become a Digital Marketing Specialist
- Buying TV Ads: Where, How, and How Much It Costs in 2021
Consulting Case Studies
Watch to hear how Christine Michel Carter drove desired behavior change (not just amplified reach) and targeted key audiences during Goodwill’s significant seasonal campaigns. Christine also worked with ALDI to create highly discoverable digital content that supported the brand’s growth initiative in key markets. Or, watch how Christine turned a small social media campaign with 23andMe into a viral content piece featured in The New York Times and the BBC.
Mother's Room Designer
The federal Break Time for Nursing Mothers law requires employers covered by FLSA to provide basic accommodations for breastfeeding mothers in the workplace. These accommodations must include time for women to express milk and a private space that isn’t a bathroom for them to use each time they need to pump. After returning to work from maternity leave, Christine had to pump in a bathroom stall due to a lack of nursing accommodations from her employer. Now, Christine helps progressive, family-friendly companies design comfortable and hygienic mother’s rooms.
