Christine As A Contributing Writer And Media Analyst
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Christine has established herself as a data-driven and authentic expert on how to reach and resonate with millennial audiences and consumers. She is a “go-to” resource when brands, media, and publications are looking for data-driven insights and practical examples on how to reach and resonate with millennials.
Using credible quantitative and qualitative research methods, Christine weighs in with supporting data, while also using stories from her own experience as a millennial mom and a consumer marketing strategist for a well-recognized brand in the consumer packaged goods/food service industry.
Christine takes both an “art and science” approach to educating her audiences. Her approach includes art because it requires personal experiences, raw honesty, real understanding, and forethought. The science refers to the insights, marketing analytics, big data, case studies, best practices, psychology, and sociology involved.
Christine has leveraged her verified digital presence and mom network to bring awareness to the Phenomenal Woman Action Campaign, #YearoftheMother, Black Maternal Health Week and the Maternal CARE Act. The creator of Mompreneur and Me ®, Christine has introduced the first national free mommy and me professional development networking event that has garnered the attention of Adweek and Entrepreneur as well as global brands like McDonald’s and University of Phoenix.