The most common issue on an average business’s “About Us” page is that it is entirely focused on talking about the company. An About Us page that focuses on your brand’s business. What a brilliant idea!
Consider this: the About Us page isn’t only about your business or you. It’s about the reasons why customers should feel a strong emotional connection to your brand. It’s about how you’re the right person to resolve your customer’s issue.
In the realm of any business, that’s exactly the way you’re creating trust and offering the product that addresses the customer’s issue.
This article will explore this concept in greater specific detail, focusing on:
- The role that an About Us page plays in your image as a brand
- What you shouldn’t and shouldn’t include the following information on Your About Us page
Let’s get started!
What is an About Us Page?
Online shoppers can access your brand’s About Us page to learn more about the people behind it. This page can contain:
- How did you start your brand?
- What makes your brand and you unique?
- What are your brand’s values and beliefs?
- Why customers should choose to work with you
The About Us page of the yoga mat company Form is worth a look. These two short paragraphs define the brand’s purpose: product design, sustainability, and performance.
A great way to build trust and rapport with potential customers is to tell a story on the About Us page.
Your customers will be more emotionally invested in your brand if they have read it. You’ll build trust with your customers if they can relate to the same struggles, values, and victories you have faced.
Why do you need an About Us page?
It is essential to have an About Us page when you are trying to build relationships with target customers. Here are some more reasons to have an About Us page on your website.
1. It is very popular with new visitors
An average of more people visit your About Us page than any other page on your site. What is the reason for this?
People are naturally curious about everything, not just the products. People love stories and learning about brands. A page about us can satisfy all of these needs. It is important to capitalize on the curiosity of potential customers by creating a page.
2. It’s a sign that you are unique
Your business is unique because no one else runs it for the same reasons as you. This information can be found on your About Us page.
Your unique story is what makes you stand out from your competitors. Your About Page will highlight this difference. People will naturally be drawn to stories that have been through similar struggles and triumphs to yours.
3. It strengthens your brand image
Your About Us page can be a place where you affirm who you are and how you want to be perceived by others.
Goat Story makes unique accessories for coffee drinkers of all types. To highlight the brand’s image, they used a simple photoshoot with all employees wearing similar styles and tones.
Like their website, product packaging, and website copy, it isn’t distracting or loud. It’s just as good as their product. This is one of many About Us pages that uses psychology to its advantage.
Now that you are aware of the impact a good About Us page has, let’s see what you can do to make it even better!
How to Write an About Us Page
You can make your About Us page with whatever is most important to your brand. These are some ideas that will make your About Us Page stand out.
This list is not exhaustive. You may need to add more elements depending on the industry you are in to help your brand stand out. These are just a few of the many things you can do to help.
Whether you’re trying to convince your customers to take a certain action, or you want to make sure they know who you are, you need to know how to write an about us page that inspires readers and grows your business. There are a few tips, including what to include, what not to include, and how to keep your About Us page updated.
1. How To Write an About Us Page: Include a unique value proposition
Including a unique value proposition on your About Us page is a great way to make readers feel inspired and encourage them to visit your website. However, you have to be able to explain your product’s benefits clearly and concisely.
A value proposition is a short description of what your company does, a brief summary of the features or benefits, and an explanation of how they can benefit the customer. It can be displayed on your home page or in other marketing efforts.
A good value proposition should explain how your company differs from its competitors and why they should buy from you. It should also show how your products or services can solve a real problem for the customer. This is the best way to attract and retain customers.
There are many ways to create a good value proposition. You can use a variety of methods, from surveys to live tests. You can even write a fictional buyer persona to help you hone your messaging.
2. How To Write an About Us Page: Tell your brand story
Whether creating a new brand or trying to promote a current one, a brand story is a great way to build trust with your target audience and increase sales. It’s also a powerful advocate for your company. You should always consider your brand story when developing your website, social media marketing, and other marketing materials.
The key to a successful brand story is to connect with your audience on a personal level. Make sure your brand story reflects your company’s values, mission, and vision. This will not only help you engage ideal employees but will also captivate customers.
When you tell your brand story on your About Us page, you should remember that it’s a chance to connect with your audience on a deeper level. People are more likely to remember and respond to your emotional message than they are to your marketing facts.
A brand story can be simple or complex, but it should have a strong focus on the emotions that your customers experience. Your About Us page is a great place to highlight the benefits of doing business with you.
3. How To Write an About Us Page: Use Videos For Better Engagement
To make your about us page more interactive and engaging, you can use video. You can help customers learn more about your company and its products by using videos on your about us page. Additionally, video can quickly become a popular way to communicate with customers.
Video content is a powerful way to engage with your audience and provide extra information about your company. You can make a video online and edit it with a professional editing tool to make your video content attractive and informative, which you will use on your website’s “about us” page to help get your name out there and attract new customers.
4. How To Write an About Us Page: Share what’s happening behind the scenes
Creating an About Us page is an excellent way to share what’s going on behind the scenes in your business. You can get creative and add a live or edited video to show your readers what you are doing daily. This can be a great way to spark conversations, teach customers about your products and services, and give them a peek at the behind-the-scenes of your company.
When creating an About Us page for your website, you will want to choose a unique and inspiring headline that will catch people’s eyes and reflect your mission. You also want to paint a picture of the future and state your goals. For example, if you are an HR change-maker, you may want to focus on how you are reimagining the workplace.
Another great idea is to create an About Us page that incorporates your brand’s colors and images. You can make a video online to tell your story and create a colorful, dynamic About Us page that your visitors will love.
5. How To Write an About Us Page: Let customers know where you are
Creating an About Us page is important, as it allows you to establish credibility and build trust with potential customers. It’s also a great opportunity to introduce yourself to potential clients. You can write an engaging story about how you got started. You can also include a call to action, such as a link to your online store. Including a story is a good idea, as it can make the reader feel more connected to you.
It’s important to make your About Us page stand out from the crowd. You want to ensure that your page is well-written and that you take the time to include all the necessary details. You should include a photo of yourself, as well as the city, state, and country where your business is located. This is a way to let your visitors know that you are local. Having a local address also builds a sense of community and can be an important factor in whether a customer chooses to do business with you.
6. How To Write an About Us Page: Consider the fold
Using the fold for your About Us page is a great way to make it easy on your visitors and to show them how you intend to keep them coming back for more. Whether you’re planning a website redesign or want to get more traffic, this trick can help you achieve your goals. This is especially true for e-commerce sites where customers are looking to make a purchase. Getting their attention is just the first step.
The most effective way to do this is to create an About Us page that’s mobile-friendly. You can also consider using a service like Shopify, which allows you to place a signup form above the fold. If you’re not ready to leap to an online store, you can always try out Shopify’s free trial. This will allow you to test out your new design on various devices.
The best part is that you can use this page to promote your products, services, and content. You can even create a special landing page for your new product launches.
7. How To Write an About Us Page: Keep your About Us page updated
Whether you are a startup or a brand with a solid following, an About Us page is a great place to introduce your story and inspire your visitors to take action. It is also a place to highlight the achievements of your company, provide information about your mission, and share your philosophy. Here are some tips to keep your About Us page fresh and inspiring.
One way to personalize your About Us page is to include pictures of your employees and products. This can be done in the work environment or through photos taken in a studio. Regardless of the method, pictures will help your visitors understand who you are and what you do.
In addition to pictures, try to use a combination of text and multimedia to tell your story. This will help your readers understand how your product was created and what makes it unique. You can use quotes from customers or Instagram galleries of customer content.
Another thing to consider is that much of business is transacted online, so you may want to incorporate a video into your About Us page. If you are a new company, however, don’t feel you have to have a lengthy, award-winning video.
How To Write an About Us Page: What Not to Include
You now know what information should be on an About Us page. But is there anything you should not include? Yes!
Social media is the place to save all the hype. Your About Us page should be used to establish a relationship and bond with customers. It’s not enough to tell Elon Musk’s story about your roommate or how your product will disrupt an industry.
You don’t need to hype up your brand, and you shouldn’t make your About Us page a selling tool.
Although people reading this page might be interested in your product at the moment, they are more interested in you than in your product. Your brand is an entity. It’s important to keep the attention on you and your uniqueness and importance, not your products.
Do you have an About Us Page?
It doesn’t need to be difficult to create an About Us page. It should give customers a glimpse into your company’s inner workings by highlighting the whys, hows, and whats. Be honest and choose your words carefully. Remember to be human.
Allow your creativity to flow, and don’t be afraid of expressing emotion. Your brand and you will be more authentic if you’re real. This is what will make your brand stick out to your customers.