How Consumer Brands- And America- Can Prepare Themselves For Generation Alpha

It’s no surprise generation Alpha (children born after 2010) is the most racially and ethnically diverse generation to date. But as the oldest members of this cohort turn 10 in 2020, and continue to influence their parent’s voting and purchasing decisions, it does pose a few questions.

https://www.forbes.com/sites/christinecarter/2019/12/09/how-consumer-brandsand-americacan-prepare-themselves-for-generation-alpha/#1c9e5e43a00e

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