How One $3.9 Billion Company Is Encouraging Workplace Diversity And Millennial Entrepreneurship

This Women’s History Month, in light of the #MeToo and #TimesUp movement, the 100th anniversary of the 19th Amendment, and the current political climate, expect femvertising to be at an all-time high. Encouraging workplace diversity is often  treated like a backburner goal, or is regarded as a major focus for about a month until a company moves on to other things. But for 14 years, one company has advocated for female empowerment year-round. Etsy, an American e-commerce website specializing in handmade items, has a seller base that is 33% female. Etsy stands as one of the largest communities of female entrepreneurs in the world, with an annual sales rate of 3.9 Billion. Etsy attributes it’s success to providing their sellers with the tools they need to succeed, what they call ‘keeping commerce human’. Many ETSY sellers are one woman operations, working out of their own homes, who help indirectly contribute 2.6 billion to the economy by renting space, buying materials, and using employment agencies. U.S sellers directly contribute 4.7 billion to the economy and 1.2 million jobs. Within Etsy, diversity is high, with 56% of the corporate employee base, 50% of the Board of Directors and 52% of all leaders Director and above being female. ETSY improves the lives of working parents and families by instituting new global benefits and providing a network for women seeking to advance their professional careers or start their own business. Millennials are hired as thought leaders in order to keep up with trends.  ETSY as a company that goes beyond encouraging workplace diversity and instead actively practices it.

Learn more about how ETSY has consistently led the way in diverse business practices on Forbes. 

Encouraging Workplace Diversity

 

 

 

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