This Women’s History Month, in light of the #MeToo and #TimesUp movement, the 100th anniversary of the 19th Amendment, and the current political climate, expect femvertising to be at an all-time high. Encouraging workplace diversity is often treated like a backburner goal or is regarded as a major focus for about a month until a company moves on to other things. But for 14 years, one company has advocated for female empowerment year-round.
An American e-commerce website specializing in handmade items has a seller base that is 33% female. Etsy stands as one of the largest communities of female entrepreneurs in the world. Their annual sales rate of 3.9 Billion. They attribute their success to provide their sellers with the tools they need to succeed.
Many ETSY sellers are one-woman operations. Working out of their own homes, who help indirectly contribute 2.6 billion to the economy. They do so by renting space, buying materials, and using employment agencies. U.S sellers directly contribute 4.7 billion to the economy and 1.2 million jobs.
Within Etsy, diversity is high. With 56% of the corporate employee base, 50% of the Board of Directors, and 52% of all leaders Director and above being female. ETSY improves the lives of working parents and families by instituting new global benefits and providing a network for women seeking to advance their professional careers or start their own businesses. This company goes beyond encouraging workplace diversity and instead actively practices it.
“Etsy is proud to support so many female entrepreneurs around the world. We believe having a diverse employee base helps us to better serve and meet the needs of our customers. We are one of the leaders when it comes to gender diversity in tech. Etsy nurture a culture that is welcoming and inclusive of any lifestyle or life stage.”