The Complete Guide To Generation Alpha, The Children Of Millennials

Just because you don’t sell toys, doesn’t mean you should count these kids out. This new generation hasn’t even established credit, and yet they’re impacting the spending behaviors of their millennial parents (who also happen to be entering their prime spending years).

http://www.forbes.com/sites/christinecarter/2016/12/21/the-complete-guide-to-generation-alpha-the-children-of-millennials/#505a95895452

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