A 2020 survey found nearly 2/3 of meeting planners found a speaker either through word of mouth or they saw them speak elsewhere. Still, watching a speaker’s presentation – no matter how captivating- can leave meeting planners curious about what to expect when hiring them for their own conference or organization.
The ambiguity associated with hiring a keynote speaker can be reduced if the meeting planner shares information about their organizational culture, mission and agenda. Even better, a great dialogue with the meeting planner can help the speaker prepare relevant, relatable programming. The interview process for the speaker- and yes, and informational interview should be scheduled with all potential speakers- is critical. It sets the intention and overall theme for the conference or organization.
Based on preparing several keynote programming descriptions for companies, and my experience speaking at national conferences and events, if I were hiring a keynote speaker for working moms in my office, this is what I would ask:
- We’re living in unprecedented times for working parents. How do you feel your programming can inspire our audience?
- How can you relate to our audience, on a professional AND personal level?
- What do you know about our organization? Will you customize your keynote programming to ensure its relatable to our industry?
- Can you share with me a copy of the presentation in advance? If not, can I see an agenda outline or run through the presentation with you in advance?
- How will you keep the audience engaged? What activities will they perform before, during and after the event to reinforce your key takeaways?
- Can you deliver this presentation virtually, in the event we’re unable to gather in person?
- (If open to the public) How will you help us promote the event?
- Can you share a speaker packet or a video to other presentations?
- Can you share a list of testimonials from other organizations and conferences?
- What technical solutions will you need us to provide?
- Would you like to receive feedback from our audience members on your programming after the conference or event?
- Are you willing to meet with other stakeholders and key audience members before or after the event?
Again… if I were hiring a keynote speaker for working moms in my office, this is what I would ask!
- If I Were Hiring A Keynote Speaker For Working Moms In My Office, This Is What I Would Ask
- Description Of Christine’s Keynote Speaker Programming
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