A 2020 survey found nearly 2/3 of meeting planners found a speaker. Either through word of mouth or they saw them speak elsewhere. Still, watching a speaker’s presentation – no matter how captivating- can leave meeting planners curious. Especially, about what to expect when hiring them for their own conference or organization.
The ambiguity associated with hiring a keynote speaker can be reduced. If the meeting planner shares information about their organizational culture, mission, and agenda. Even better, great dialogue with the meeting planner can help the speaker prepare relevant, relatable programming. Aso, the interview process for the speaker- and yes, an informational interview should be scheduled with all potential speakers- is critical. This sets the intention and overall theme for the conference or organization.
My experience speaking at national conferences and events. And also, based on preparing several keynote programming descriptions for companies.
If I were hiring a keynote speaker for working moms in my office. So, this is what I would ask:
- We’re living in unprecedented times for working parents. So, how do you feel your programming can inspire our audience?
- How can you relate to our audience, on a professional AND personal level?
- What do you know about our organization? Will you customize your keynote programming to ensure its relatable to our industry?
- Can you share with me a copy of the presentation in advance? If not, can I see an agenda outline or run through the presentation with you in advance?
- How will you keep the audience engaged? Also, what activities will they perform before, during and after the event to reinforce your key takeaways?
- Can you deliver this presentation virtually, in the event we’re unable to gather in person?
- (If open to the public) How will you help us promote the event?
- Can you share a speaker packet or a video to other presentations?
- Can you share a list of testimonials from other organizations and conferences?
- What technical solutions will you need us to provide?
- Would you like to receive feedback from our audience members on your programming after the conference or event?
- Are you willing to meet with other stakeholders and key audience members before or after the event?
Again… if I were hiring a keynote speaker for working moms in my office, this is what I would ask!