Buying Power of African American or Black Consumers in 2019

African Americans make up 14% of the U.S. population but have an undeniable buying power and influence on our nation’s economy. According to Nielsen, “black buying power will rise to $1.54 trillion driven by gains in population, income and education. Working-parent lifestyles have led Black people to over-index against the total U.S. population for dollars per buyer spent in a majority of categories.”

Buying Power of African American or Black Consumers 2019

 

 

Featured in The New York Times, Christine Michel Carter is the #1 global voice for working moms. Called “the mom of mom influencers,” “the exec inspiring millennial moms”, a “mom on the move” and “the voice of millennial moms”, Christine clarifies misconceptions about these consumers for brands and serves as an amplifier of their personal truths. This includes everything from delivering consumer insights and brand marketing content to helping HR and diversity teams attract and retain these hardworking professionals. She is the best-selling author of “Can Mommy Go To Work” and contributor to several global digital publications, including Forbes, TIME, Harper’s BAZAAR and Parents. She has supported the awareness of government initiatives such as Senator Kamala Harris’ Maternal Care Access and Reducing Emergencies (CARE) Act and Black Maternal Health Week and created Mompreneur and Me, the first national mommy and me professional development networking event.

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